I have decided to go with Apple as my company of focus for this project. I brainstormed what I could think would be relevant about Apple for this project (above). These results all seemed to me to have the theme of secrecy or secrets to them. My current opinion of Apple as a company of innovators is that they are held back by shrouding themselves in a cloak of secrecy, moving around in the shadows until their next product launch. Then if/when someone creates something with the slightest resemblance to an apple product they pounce, and suck as much out of their victim as they can. They don't seem to be a very friendly company in my view.
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