Tuesday, August 16, 2011

DSDN 171 - Week 4 Assignment


In 1908 Adolf Loos argued that "The evolution of culture is synonymous with the removal of ornament from objects of daily use."

Which in real english means: The development of culture is in effect the same as removing the frilly bits from the objects we use everyday.

I agree with this.
My reasoning for this is can be seen below in the comparison of two phones created along our cultures path of development.

An old telephone



A modern iPhone 4

As you can see, the old phone has many frills and ornaments that are not required for use. There is also a cord between the box and the ear trumpet piece but at the time this was required for operation. In stark contrast to the old phone, we see that the iPhone has almost literally shaved all these ornaments from its form and flattened itself down. This quite clearly shows, in my opinion anyway, that through cultural development ornaments are definitely removed.

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